in case things take a turn for the worse

the washington post has a front page story tomorrow about the alarming rise in the d.c. hiv/aids rate (3% of the d.c. population has hiv or aids, considered a 'severe epidemic'.) rates are rising for every form of transmission.

almost as disturbing as the story itself is one of the rotating ads embeded with the online version of the story:

here's the portion of the article as it appeared online, with the ad:

a closer view of the ad:

that's called focusing on your target audience.