sheep. stupid, mindless sheep.

like the iraq war (wmd's, wmd's, wmd's) what we a segment of the population hears over and over and over again we they eventually believe, even if (wmd's, wmd's, wmd's) it's not true. last may, gop pollster and word wrangler frank luntz told the republicans how they should talk about health care reform. didn't matter what the proposals were, here's how you should talk about it, 'cause we don't want it.

guess what. it's working.

according to a new indiana university poll, broken down nicely by the plum line's greg sargent, folks some people are believing exactly what luntz and the republicans have been telling them to believe. even if (wmd's, wmd's, wmd's) it's not true. (notice in sargent's breakdown who's believing it.)

luntz tag-line for republicans, in may:

“If you have to wait weeks for tests and months for treatment, that’s a healthcare crisis.”

sargent's poll analysis:

• 67 percent of Americans believe that wait times for health care services (such as surgery) will increase (91 percent of Republicans, 37 percent of Democrats, 72 percent of Independents).

luntz in may:

“The gov’t will decide what treatment I can or can’t have. It will be gov’t run, bureaucratic-controlled and special interest driven”

sargent, today:

• 5 out 10 believe the federal government will become directly involved in making personal health care decisions (80 percent of Republicans, 25 percent of Democrats, 56 percent of Independents)

more from sargent here.